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 Author Search : Map that changed the world with www.valuetrue.com
15 Jul 2002 @ 00:57, by Chris Macrae

TITLE: Organised Absurdities : talk to author of forthcoming book previewed at www.valuetrue.com

Ever felt really cheated by a company as customer, employee, shareholder, social neighbour, business partner. Please chat with me at wcbn007@easynet.co.uk as co-author about your story on or off the record And what about the conspiracy of ineptitude between corporates and governments – any stories or what ifs?
To take a serious example: why cannot governments and pharmaceutical companies organise the process for breakthrough drugs and life threatening disease better. Couldn’t governments of the world make a collective bid price known for solutions to life threatening diseases of different immensities? We give you X billion if you solve that and then produce the pills at cost, and we the governments of the world will decide which taxpayers contribute what share to this advance for humanity? For sure there are some political debates to be moderated there between how much to pay for different global cures but the internet is a good place to poll a concerned public…
Goodness gracious: we people are living through more organised absurdities than should be necessary in a world which is supposed to be living in a knowledgeable age. Tell us your stories and let’s see which important ones for humanity we can help publicise through book or web manifestos or other creative means

__________________________________ Further musings of a co-author
When you're a co-author of a mapping fieldbook like ours, you feel that there are so many people from different perspectives you need to interview so that their insights are connecting features of the map. Yet the catch 22 is : you don't always know how to discover all the people until after you've started conversations with them! So here are a few musings where we've tried to explain further by email who we are most looking to interview. Do please discuss ideas with us in case your perspective might be the biggest one we're in danger of missing...Chris Macrae, co-author The Map that Changed the World, Publisher : Wiley 2003
We're looking for people who enjoy relentlessly searching for links into best practices both within their area of expertise and connecting it across to others whilst also openly proposing any favourite frames which they like to engage people in
We're looking for people who can through experience or deep concern testify on behalf of a stakeholder segment who seem to be systematically under-represnted in terms of what they would value from organisations or where a clear organisational promise was broken and a basic human trust lost from which other companies should learn not to make the same mistake


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