Each of us is born and learns from our local environment, but behind the learning there's an older "brain" (whole body, really) that -it's my current guess-, looks for older things.

My brain looks ONLY for "more of" well-being. Call it "endorphines", "personal satisfaction", "knowing this life is good", "this is the life I want to live", whatever.

Then, the money system fools us into thinking that cars and tobacco are equivalent or conducive to well-being. They appeal to our old hunger with new gadgets - and they succeed in fooling us.

How does that work? I believe there's an explanation here:

At http://www.cyfranogi.com/ they are creating a Currency Design Tool, which covers quite simply all the details involved in a "designed" currency: each "design decision" actually FORCES different behaviour in us "users" (victims!) of that currency!!!

You may be interested in looking at the "design decisions" here:
http://www.cyfranogi.com/currency/03/

I did find them interesting!

...

So, looking at things more generally, I believe quite a few groups are working along what I'd call "the firefox way":
- people see disadvantages in the dominant web-browser (Internet Explorer)
- some (qualified, persistent, creative) people create alternatives, some of which are really good
http://www.mozilla.org/products/firefox/
- then they facilitate an "escape path" (easy install + community of evangelists + evangelists that are not part of any community)
http://www.spreadfirefox.com

Do you think this makes sense? Could it be that we need to "spread things that work for people"? Could it be that we can make it happen really fast?