|New Civilization News: BlogWalk 1.0|
Category: Knowledge Management
4 comments21 Mar 2004 @ 10:11 by Jon Husband @22.214.171.124 : Blogging in Organizations
A key point re: the use of blogging is, as you have rightly pointed out, that relationships develop, knowledge is shared, and knowledge can get built quite easily - as well as the planning of action - all in a human voice, with commitment behind it.
A key problem for organizations associated with this key point ... is the place from which something starts happening via blogging. The two or more participants take the time, or follow their own style, in terms of getting to know someone and then build rlationship and such from there. Starts from wariness but the willingness to be open to and build trust - whereas, in many organizations, the people have been assigned to "places/roles", and they are friendly with each other, but there are the reward and punishment elements fo performance, getting things right, not wasting time, no play, formal organization/industry jargon, the lack of slack to cover for "oops" or vulnerability, or even the permission to diseent.
Al of these will probably contribute to a pretty difficult environment in which to get good, raucous, flowing, rich conversation happening between people, via blogging. It's cultural, and sociology always trumps technology. So, for getting into organizations and getting to be effective, it's probbly gonna have to come from the leader, the hierarch, who believes in her or his gut in an open culture and a generally egalitarian, high-knowledge, high-play, high-curiosity company and working environment.
Where it would be fun to blog about what is done for work, and make it a way to make some of that work more fun for the individuals doing their part of it. What a great approach where cross-functional teams are necessary.
21 Mar 2004 @ 13:48 by ming : Organizational Blogging
Yeah, It is a big jump to actually embrace an open culture. At first people might sneak blogging into their organizations by trying to match it with various kinds of roles and outcomes. A way of collaborating on product development; something for human resources to do; an employee morale booster; a way of communicating to customers. But blogging is really such a personal thing that it doesn't really work well to assign outcomes to it, or to try to limit what kind of stuff one is allowed to write about. That sort of becomes a different medium. But it might be a way of getting started, as a guerilla strategy.
But really, to work well, it has to be a commitment to transformation of the whole organization, a commitment to an open, free culture, and an understanding that it will actually work, businesswise. And that can only come from the top and down, if it is a top-down organization.
21 Mar 2004 @ 15:38 by lugon @126.96.36.199 : maybe a mixture?
"Can only come from the top and down".
There's also the freelancers. A number of those will blog if they see it in their interest to be open. Some may even write about the insides of the companies. The companies may then be tempted to sort of "blog back", much as artists who have been misquoted tend to make their own tape recording of the interviews - some have learnt not to trust journalists.
Ok, I don't see that happening massively soon, but it's a possibility. Or maybe not. Time will tell, and I hope we'll see it.
23 Mar 2004 @ 12:32 by Jon Husband @188.8.131.52 : Blogging and Organizations and People
As we know, making money and "business" depends on some "friction" in the exchanges between people, and there are lots of rules about hwat the friction can and should consist of. This is the the problem (and the opportunity ??) for things like blogging.
There's lots of wasted "friction" between people in organizations, for all the wrong reasons - but it's definitely what people are used to and what accommodates (badly) all the ego and power trips between people - because of the competition and the glory of that in our society.
That's something blogging changes too - ego and power, how they are accessed and used.
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